Helan celebrates 50 years of natural beauty with its first pop-up store

Helan, a historic pioneering company of Italian natural cosmetics, is opening its first pop-up store in Genoa to celebrate half a century of innovation and excellence. From June 16 to July 31, in the heart of Porto Antico, discover a sensory space where you can immerse yourself in the brand's philosophy, from the Mediterranean scrub to marine fragrances. An oasis dedicated to loyal customers and new visitors, featuring iconic collections and the latest Made in Italy innovations made from natural raw materials.